Read beyond the lines
to find meanings in life
© U Made This? 2020. All Rights Reserved.

the_ blanks is a platform to exchange knowledge, as well as helping members and participants to find their meanings of life. It is important for the brand to be able to provide nutrients when sowing the seeds in maintaining social media presence.

Content Creation

In-depth contents became an essential column on the_ blanks’ social media. The strategy was to provoke people’s thinking while doing branding and maintaining presence. To fulfil the purpose of finding meanings, some articles were philosophical theories related to daily lives, while some were responding to the current issues, which was not rare when our home was in chaos.

Examples of topics include “What is Revolution?” (何謂革命), “Butterfly Effect in Cantopop” (廣東歌中的蝴蝶效應), “Why Can They Still Keep Calm and Peace?” (為何他們依然可以心安理得), and “Don’t You Know We are More Miserable than the Cops?” (不要笑,你比毅進仔可憐).

Illustration

Illustration has been a form that we all love. In a world that favours quick and concise text online, it is important to grab people’s attention with the right visual. Time sensitivity of the articles combined with the illustrations, we had successfully drawn people to talk about them, such as exceptionally great results in engagement of the posts, and invitation to reprint the article online on the Stand News.
beyond the lines
︎︎︎the_ blanks
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Illustration
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Content Creation

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