the_ blanks is a platform to exchange knowledge, as well as helping members and participants to find their meanings of life. It is important for the brand to be able to provide nutrients when sowing the seeds in maintaining social media presence.
In-depth contents became an essential column on the_ blanks’ social media. The strategy was to provoke people’s thinking while doing branding and maintaining presence. To fulfil the purpose of finding meanings, some articles were philosophical theories related to daily lives, while some were responding to the current issues, which was not rare when our home was in chaos.
Illustration has been a form that we all love. In a world that favours quick and concise text online, it is important to grab people’s attention with the right visual. Time sensitivity of the articles combined with the illustrations, we had successfully drawn people to talk about them, such as exceptionally great results in engagement of the posts, and invitation to reprint the article online on the Stand News.