In 2013, Sun Hung Kai Properties (SHKP) brought together their previous reading efforts and activities under the SHKP Reading Club, which is an open, complimentary platform for the community. This event was a pre-registered public talk at a shopping mall, inviting prominent authors Daisy Wong (王迪詩) and Ray Leung (孤泣) to share, moderated by Jacky Jim (詹朗林).
Event Identity & Illustration
Considering the purpose of the event being promoting reading and writing that many would deem boring in a more interesting way, the key visual adopted the form of illustration and custom type, so as to visually make the event more approachable and less rigid, thus contributing to the turnouts. We extended the form of illustration to the souvenirs to the guests, in order to make them more specific to this event.
‘More Than a Writer: I am a Slasher!’ Talk 筆紙作家：我是一位Slasher! 講座