the_ blanks expands the brand to a lifestyle concept brand, covering lifestyle events, select store, articles and publication. We join the force of the_ blanks to curate the new level of the brand.
Branding & Visual Identity
The new select store the void is a new attempt to directly showcase the lifestyle the_ blanks promotes. To best demonstrate the concept of emptiness, minimalistic illustration is what our designer goes for. We also take the product shots, playing with the lighting that best attracts customers to purchase.
Adding the tagline “the good life supplier” to the brand name has helped target audience to position the brand.
Event Poster Design
Event posters have changed from graphics to illustration to better convey the leisurely feeling and calmness. U Made This? also writes the in-depth content and curates the topics that fits the new branding.